SILK ROUTE » event http://www.silkrt.com/v01 W.E. Linked Sat, 28 Jan 2012 00:36:41 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Legacy SOULWAX + BRODINSKI http://www.silkrt.com/v01/2010/09/08/legacy-soulwax-brodinski/ http://www.silkrt.com/v01/2010/09/08/legacy-soulwax-brodinski/#comments Wed, 08 Sep 2010 14:32:48 +0000 Marc http://www.silkrt.com/v01/?p=3536 9/ 22/ 20107:00 pmto10:00 pm

]]> http://www.silkrt.com/v01/2010/09/08/legacy-soulwax-brodinski/feed/ 2 2010台灣國際創意大賽 http://www.silkrt.com/v01/2010/08/06/3475/ http://www.silkrt.com/v01/2010/08/06/3475/#comments Fri, 06 Aug 2010 19:39:53 +0000 Marc http://www.silkrt.com/v01/?p=3475 10/ 8/ 20104:00 pmto11:59 pm

Here

]]> http://www.silkrt.com/v01/2010/08/06/3475/feed/ 0 i@T大師座談 – Web2.0創意實例 http://www.silkrt.com/v01/2010/01/11/it%e5%a4%a7%e5%b8%ab%e5%ba%a7%e8%ab%87/ http://www.silkrt.com/v01/2010/01/11/it%e5%a4%a7%e5%b8%ab%e5%ba%a7%e8%ab%87/#comments Mon, 11 Jan 2010 07:13:18 +0000 Marc http://www.silkrt.com/v01/?p=3146 12/ 4/ 20096:00 pmto10:00 pm

2003年的時候,我剛畢業,抱著一顆興奮的心情去R/GA interview, 面視官之一就是 稻本零, (其他的都忘記了,因為稻本零長的最帥,幾乎是全場的發言人)

當時interview完,他丟了一句,我不曉得你為什麼找不到工作? 後來他們還是沒有錄取我, 可能是911後經濟超不景氣吧.(那年畢業生,幾乎全部回國發展了)

六年後,稻本零已是 AKQA 創意長.

去年底餐加了i@T舉辦的互動創意講座. 講師陣容堅強,包括:

稻本零（Rei Inamoto），舊金山獨立數位廣告公司AKQA創意長

伊藤直樹(Naoki Ito)，東京GT. Inc 點子人（Idea Man）

田中耕一郎(Koichiro Tanaka)，東京Projector 創辦人暨創意總監


稻本零

帥勁的Rei,是三者唯一在跨國際的美國公司,他的Presentation相當的前後呼應,有調有理,最後還把重點都重複一次,相當專業,我想他應該經常演講.

Rei 主要是說明時代的不同,以往數位媒體+廣告公司的方式將會被新的web2.0傳播方式漸漸取代. 重點分做:

Start from the other end

Supersonic (NIKE + Web2.0 )

Click here to view the embedded video.

利用活動的方式, 預賽在倫敦錄製成節目, 優勝者可以獲取參加馬拉松比賽的資格,整個過程利用myspace直撥,似乎還有用到tweeter之類的?

To predict the future, invent it

USPS + augument reality

Click here to view the embedded video.

利用 AR 技術, 讓使用者了解他需要多大的包裹箱子

It’s good to be first, it’s better to good.
It is best to be both.

VW Gti iPhone game

Click here to view the embedded video.

把廣告做成遊戲,並用比賽得到免費車子作為獎品

xxx

由Rei的演講及他舉的例子, 不難發現他擅長運用最新的科技並且跟廣告做結合.

聽完他的演講啟發了我一些想法:

  • 網際網路剛開始流行的時候大多數是以自己架設一個主要官方網頁為主,使用者必須知道網址才可以連到這個網頁 -> 效應:好名字的 domain name變的很貴
  • Google search 也是一個管道, 要在某些關鍵字上排列前茅, 也是人家找到網站的要點 -> 效應: 大家狂做 SEO/關鍵字行銷
  • Web2.0所產生的族群, 以往獨立網站的概念逐漸瓦解, 不知道網址的人, 除了Search engine之外, Tweeter / plunk / facebook / blog / flickr / myspace 等也漸漸變成傳播資訊的主要平台

伊藤直樹

Love Distance

Click here to view the embedded video.

伊藤直樹以站遠一點的角度去看待宣傳的主題, 以 Love Distance – Sagami condom 為例, 他把保險套廣告轉換成一個活動, 由全日本徵求一對情侶, 一個在北,一個在南(一個從北海道, 一個從京都?),然後開始往日本中部跑1000km的馬拉松,並且在網路上實況轉撥, 也發表剪輯之後的廣告成品. 在廣告片段上不斷的用數字來顯示他們之間的距離, 一直到最後兩人擁抱, 0cm, 然後再把數字拉大, “愛需要一點距離 – Love needs distance – 0.02mm sagami original”

這個廣告, 從愛情出發, 用很大距離的馬拉松方式強調產品超薄的特性, 最後用有點反向操作的”愛需要一點距離”的巧思帶出保險套的特色, 讓人會心一笑, 實在是很有人性跟創意的作品.

整個活動實況轉撥做成影片節目, 不僅讓整個作品跳出一般影片廣告的範圍, 也以很巧妙的方式利用到web2.0的特性,除了有創意之外,在宣傳的方式上面也非常聰明.

Helicopter Boyz

Click here to view the embedded video.

另外一個作品是日本味十足的 nikon 微型投影式數位相機, 利用搞怪及反向思考, 以一個很怪異的兒童舞蹈表演來展示產品的特性, 由於整個影片內容很奇怪, 所以造成了朋友之間互相轉寄的病毒式行銷, 這個轉化也算是達到了效果. (這個方式讓我想起了msi 魔高一丈的超薄電腦影片…不知道是被人惡搞還是商家刻意製作)

Click here to view the embedded video.

田中耕一郎

Uniclock

田中先生的大作 uniclock, 利用舞蹈的節走與時間突顯 uniqlo 衣服的色彩樣式的特色.

田中的經歷跟其他演講者略有不同, uniclock的創作流程跟出發點, 剛好是其他的相反.
他早期興趣是電影製作, 可能在收入跟競爭的壓力下, 他可以轉戰電視短片或是電視廣告影片,不過他選擇了新的方式 – 網站互動影片.

在 uniclock的製作過程中, 他以影片出發,嘗試的根uniclock的服裝行銷做結合. 在摸索之中最後產生了這一系列藝術性相當高的作品.好像看著可愛美妹歇斯底里的跳舞不管男女都有一種樂趣…

uniqlo calendar 則是 uniclock 之後衍伸出來的作品, 把 uniqlo 的企業形象跟日本文化做結合, 讓uniqlo不只是大眾口味的衣服, 更是把日本文化行銷到世界各地.

田中先生的創作過程比較不像是廣告策略的商業運作發想, 而是類似藝術創作的嘗試, 讓我回想起學生時代做設計的熱情跟態度. 工作之後,在客戶的要求, 商業策略的介入, 原始創意往往會受到限制, 久而久之會開始妥協而因循故往, 喪失掉了學生時代的初衷, 田中先生能在 uniqlo 這個大企業中執行自己的原始想法, 我感到十分勇敢,直著及欽佩.

這次研討會的三位講者都用了他們自己的方法利用 web 2.0來行銷. 雖說不應該依賴技術來發想創意,但以創意出發來利用技術,刺激出來的火花,我想是此次演講最重要的心得.

]]> http://www.silkrt.com/v01/2010/01/11/it%e5%a4%a7%e5%b8%ab%e5%ba%a7%e8%ab%87/feed/ 2 PIECES http://www.silkrt.com/v01/2009/10/07/p/ http://www.silkrt.com/v01/2009/10/07/p/#comments Wed, 07 Oct 2009 05:22:57 +0000 Marc http://www.silkrt.com/v01/?p=3073 10/ 10/ 2009 3:30 pmto10/ 11/ 2009 9:30 pm

PIECES 即興創作 + WAX APPLE

即興創作是急性所致，是集合興趣相投的同夥人行進的一件事。
10位創作者，在不同的術業上有專攻；在同一個地方生活有著個別的體驗。藉由不同的媒介表演型式，表達對創作的熱誠。寄居紐約深淺，告別紐約的長短，都是此次展覽創作的靈感。登高一呼地不只是歸潮, 也是最粗糙最真實的集體呈現
DATE 10/10/2009 SATURDAY
3.30PM  – 9.30PM 展覽 7.00PM – 7.30PM    WAX APPLE BAND (自創曲發表)


LOCATION “The Change You Want To See” Gallery
84 Havemeyer Street, Brooklyn, NY 11211
L Train to Bedoford Avenue
Walk toward South, turn left on Metropolitan Ave.
It’s at the corner of Metropolitan Ave. and Havemeyer St.

ARTIST

Stephany Hsiao

Marc Lin

Goo-Shun Wang

Muh Chen

Guy Lee

Jason Ou

WAX APPLE

Vocal -Nicole

Guitar – Yeh

Drum – Tony

Keyboard – Sean

]]> http://www.silkrt.com/v01/2009/10/07/p/feed/ 1 On the Far Side of Here Exhibition http://www.silkrt.com/v01/2009/08/18/on-the-far-side-of-here-exhibition/ http://www.silkrt.com/v01/2009/08/18/on-the-far-side-of-here-exhibition/#comments Tue, 18 Aug 2009 07:51:34 +0000 Dorcus http://www.silkrt.com/v01/?p=2811 8/ 19/ 2009

友人即將在紐約Camera Club舉行聯展，有空的朋友歡迎前往參觀。

開幕酒會:  Wednesday, August 19, 2009 6pm to 8pm

Time: Wednesday, August 19, 2009 to Friday, September 11, 2009
Location: Camera Club of New York
Street: 336 W 37 St. Studio 206

CCNY, celebrating its 125th Anniversary Year, is also celebrating its intern and technical staff of 16 emerging photographers with a summer salon-style exhibition of their photographs, opening Wednesday, August 19th, 6-8pm.

Cara Judea Alhadeff, Lindsey Castillo, Jesse Cesario, Jesse Chan, Kia Davis, Sean Ellingson, Ryan Foerster, Marissa Herrmann, Meng-Ling Hsieh, Anne Lai, Nataly Levich, Azikiwe Mohammed, Carissa Pelleteri, Alexander Perrelli, Christina Thurston, Maki Ueno

On the Far Side of Here, representing a range of approaches, mostly looks at the photographers’ personal histories, depicting family members and relationships through portraiture, investigating locations as sites of memory, and evoking a sense of spirituality within an autobiographical context.

]]> http://www.silkrt.com/v01/2009/08/18/on-the-far-side-of-here-exhibition/feed/ 1 數學搖滾 Battles http://www.silkrt.com/v01/2009/08/03/battles/ http://www.silkrt.com/v01/2009/08/03/battles/#comments Mon, 03 Aug 2009 17:31:57 +0000 Marc http://www.silkrt.com/v01/?p=2723 9/ 4/ 2009

Click here to view the embedded video.

(Visual: UVA)

Battles

http://www.myspace.com/battlestheband

prefuse 73

http://www.myspace.com/prefusion1973

! ! !

http://warp.net/records/warp20/warp20-new-york

pivot

http://www.myspace.com/pivotpivot

What a line up!

9/4 Terminal5

]]> http://www.silkrt.com/v01/2009/08/03/battles/feed/ 0 PKNY http://www.silkrt.com/v01/2009/08/02/pkny/ http://www.silkrt.com/v01/2009/08/02/pkny/#comments Sun, 02 Aug 2009 08:30:57 +0000 Marc http://www.silkrt.com/v01/?p=2720 9/ 14/ 20098:00 pm

全球輪流舉辦的 pecha kucha 現在又輪到紐約了

]]> http://www.silkrt.com/v01/2009/08/02/pkny/feed/ 0 No Longer Empty http://www.silkrt.com/v01/2009/06/16/no-longer-empty/ http://www.silkrt.com/v01/2009/06/16/no-longer-empty/#comments Tue, 16 Jun 2009 15:10:22 +0000 Marc http://www.silkrt.com/v01/?p=2351 6/ 25/ 2009

NO LONGER EMPTY is a group of curators and artists who
present thought provoking exhibits in empty store fronts.

Our first exhibit is at the storefronts at the
Hotel Chelsea
Opening June 18 6pm – 9pm
222 w 23rd st NY NY
June 19 – July 18 Wed – Sat 11am – 6pm

Curated by
Manon Slome and Asher Remy-Toledo with Julian Navarro and Ivan Saragusti

Artists
Guido Albi-Marin | Joseph Aloi | Rita Barros | Sam Bassett | Michael Bevilacqua | Alina and Jeff Bliumis | Scott Campbell | Tara de la Garza | Kate Gilmore | Noel Hennessy | Michael Mandiberg | Cheonwook Park | Diana Puntar | Bruce Richards | Raimundo Rubio | Linda and Lothar Troeller | Dani Tull | Marnie Weber.

]]> http://www.silkrt.com/v01/2009/06/16/no-longer-empty/feed/ 0 figmentnyc http://www.silkrt.com/v01/2009/06/11/figmentnyc/ http://www.silkrt.com/v01/2009/06/11/figmentnyc/#comments Fri, 12 Jun 2009 04:53:44 +0000 Marc http://www.silkrt.com/v01/?p=2300 6/ 12/ 2009 1:00 amto6/ 14/ 2009 1:00 am

http://figmentnyc.org/2009/
禮拜五六日

]]> http://www.silkrt.com/v01/2009/06/11/figmentnyc/feed/ 0 Depeche Mode @ MSG http://www.silkrt.com/v01/2009/06/04/depeche-mode-msg/ http://www.silkrt.com/v01/2009/06/04/depeche-mode-msg/#comments Fri, 05 Jun 2009 04:39:40 +0000 Marc http://www.silkrt.com/v01/?p=2263 8/ 3/ 2009to8/ 4/ 2009

August 03, 2009 — August 04, 2009 at Madison Square Garden

]]> http://www.silkrt.com/v01/2009/06/04/depeche-mode-msg/feed/ 1 Long Island City Art Center Open studio 2009 http://www.silkrt.com/v01/2009/05/24/long-island-city-art-center-open-studio-2009/ http://www.silkrt.com/v01/2009/05/24/long-island-city-art-center-open-studio-2009/#comments Mon, 25 May 2009 04:22:59 +0000 Marc http://www.silkrt.com/v01/?p=2235 5/ 30/ 2009to5/ 31/ 2009

http://www.licartcenter.com/

]]> http://www.silkrt.com/v01/2009/05/24/long-island-city-art-center-open-studio-2009/feed/ 0 抵台護照,周日,聯合廣場 http://www.silkrt.com/v01/2009/05/20/passporttotaiwansununionsq/ http://www.silkrt.com/v01/2009/05/20/passporttotaiwansununionsq/#comments Wed, 20 May 2009 15:14:08 +0000 Marc http://www.silkrt.com/v01/?p=2197 5/ 23/ 2009

passport to taiwan, sun @ union sq

]]> http://www.silkrt.com/v01/2009/05/20/passporttotaiwansununionsq/feed/ 0 APW http://www.silkrt.com/v01/2009/04/13/apw/ http://www.silkrt.com/v01/2009/04/13/apw/#comments Mon, 13 Apr 2009 19:05:05 +0000 Marc http://www.silkrt.com/v01/?p=1912 7/ 31/ 2009to8/ 2/ 2009

All points west festival.

]]> http://www.silkrt.com/v01/2009/04/13/apw/feed/ 0 Prodigy – 安靜的冬天過了… http://www.silkrt.com/v01/2009/03/19/prodigy-%e5%ae%89%e9%9d%9c%e7%9a%84%e5%86%ac%e5%a4%a9%e9%81%8e%e4%ba%86/ http://www.silkrt.com/v01/2009/03/19/prodigy-%e5%ae%89%e9%9d%9c%e7%9a%84%e5%86%ac%e5%a4%a9%e9%81%8e%e4%ba%86/#comments Thu, 19 Mar 2009 17:44:56 +0000 Marc http://www.silkrt.com/v01/?p=1766 3/ 26/ 2009 12:00 amto3/ 27/ 2009 12:00 am

Omen

重口味 prodigy 演唱會 (請按 4-pack,一次四張有打折)

3/26
Roseland Ballroom
239 West 52nd Street
New York, NY 10019

]]> http://www.silkrt.com/v01/2009/03/19/prodigy-%e5%ae%89%e9%9d%9c%e7%9a%84%e5%86%ac%e5%a4%a9%e9%81%8e%e4%ba%86/feed/ 0 Stephany Hsiao 初試啼聲 Destination Art Space 聯展 http://www.silkrt.com/v01/2008/11/30/stephany-hsiao-%e5%88%9d%e8%a9%a6%e5%95%bc%e8%81%b2-destination-art-space-%e8%81%af%e5%b1%95/ http://www.silkrt.com/v01/2008/11/30/stephany-hsiao-%e5%88%9d%e8%a9%a6%e5%95%bc%e8%81%b2-destination-art-space-%e8%81%af%e5%b1%95/#comments Sun, 30 Nov 2008 23:23:53 +0000 Marc http://www.silkrt.com/v01/?p=1336 11/ 4/ 2008

.

pigs

第一次友人S拿他的畫作給我看得時候, 我就對她細膩的筆觸, 以及獨特的構圖風格留下很深的印象, 當她跟我說她想要在插畫這個領域試試看的時候, 我跟她說這需要努力, 但以她的天分而言,值得嘗試. 從那天以後, 我就一直在等待她的成果, 是不是累積了很久, 終於讓我等到了. 希望從這個聯展, 能讓她抓到一個契機繼續創作下去！

因為我更期待他的個展啦～

各位紐約的友人,記得帶個數百塊前去捧捧場. 友人 S, 加油囉～

Opening Reception: Thu, Dec 4th 2008.
TIme: 6 – 8 pm

Place: Destination Art Space
Address:  32-36 Little West 12th Street, NY, NY10014

Destination Art Space, a gallery within an upscale boutique merging fashion and art, has been hosting our brand new SHOW & SELL series, The Art Market Part from October 30th to December 30th.

This group exhibition is in TWO parts,

Part I: 10/30 – 11/30
Part II: 12/4 – 12/30

Each part is featuring fifteen of emerging and professional artists. This time, we would like to invite you for the PartII starting from December 4th!

Like our popular SHOW & SELL series: The $99 Art Fair, this Art Market series also maintains affordable prices (less than $500!) and a variety of artwork.

Pick your favorites off our walls and bring them home to grace your own!

With your returning favorites and new artists, there’ll be more unique pieces none higher than $500. Everyone can find something they’ll want to own and cherish.

destination is making art accessible to the public at incredible prices, offering great artists a public forum.

]]> http://www.silkrt.com/v01/2008/11/30/stephany-hsiao-%e5%88%9d%e8%a9%a6%e5%95%bc%e8%81%b2-destination-art-space-%e8%81%af%e5%b1%95/feed/ 0